If you have a website or blog, you will know the importance of backlinks and SEO (search engine optimisation). They bring traffic to your site and, if it is a reputable site that is backlinking to you, your search engine ranking.
But for those who don't know, backlinking is the process of getting a link to your site placed on a webpage. Now that it is on their site, people who see it may click on it and land on your site. This is great because it brings more traffic and therefore (if you have monetised your site) more $$$. Backlinks also improve your search engine ranking. Search engine ranking is how much the search engines, ie - Google, Yahoo!, like your site. If it has lots of reputable backlinks, the website will appear high up on their search results for certain keywords. Obviously, being on the 1st page of Google results is great, but it takes a lot of work. Here's the top 15 ways to build backlinks:
Submit site to directories. These are basically giant catalogues of web sites and, in many cases, offer high quality free backlinks. One of the best is the Open Directory Project
Article writing and submitting. You submit articles to article directories and they let you put your link at the bottom. This means your link is surrounded by keywords giving it more weight.
Forums signatures. If you take part in forums, especially those related to your site, post a link in your signature. If you are respected on these forums, or post a helpful nugget of information, then people will click on these links.
Blog posts. If you are blogging then always include a link back to your site. You can also interlink all your sites, especially if they are liked by the search engines. Some blogs also like a guest blogger - you could write and article and you'll get a free backlink from the site's owner in return.
Link exchange. Aah! Ye olde link exchange. Used from the dawn of the Internet, you mail a site owner to see if you can exchange links with him. You post a link to him on your site, and he reciprocates this. Easy!
Reviews. Ask for reviews of your website and you'll get a backlink from the reviewer.
Contribute/create something for free. Anyone who uses this will see your link. These people already like you so they may click on it.
Create a top 10 list. Top 10/15/50/100 lists are great pieces of linkbait. They will draw links from lots of sites if people know about them.
Run a contest. If you run a contest on your site this will also attract plenty of backlinks.
Host a collection of free tools. If, on your site, you have a ton of useful tools, then share them! These will attract links like there's no tomorrow.
Interview experts. Try and get some interviews from experts in your niche. Chances are they will link to your interview and this will also drag in links.
Get interviewed. On the flipside of number 11, if you know a lot about something, get interviewed about it. They'll let you have a link for your trouble so it's worth it.
Social networking. Create a group on Facebook or MySpace. Not only will you get a link, but loads of people will see the page and click on it.
Create quizzes. Again, just like top 10 lists, they are great for linkbait.
Make an offer to buy Microsoft! If it breaks through the news, you'll get a LOT of traffic to your site. Beware though, this could land you in court if you don't check it VERY carefully beforehand.
Right then, that's the top 15 ways of building links. If you follow these you'll get tons of links in no time!
Sunday, February 19, 2012
Top 7 Ways to Get Backlinks
It will be an exaggeration to say that maintaining and constantly improving upon the website is an easy task. However, constantly updating the site will be of no use if there are not adequate visitors for the website. This is the reason why a large number of people constantly keep trying to get backlinks for their website and increase their visibility in the Internet market.
A large number of people are still unaware of the concept of get backlinks. A backlink acts a vote in favor of the site. Just as all the votes are equal, similarly backlinks hold equal importance as well. However being able to gather a large number of healthy backlinks is a tough call, which requires sufficient amount of effort and clever online advertising. However, there are some tips available, which is utilized to get backlinks for the website in a moment. These include:
Online companies can try to write an e-book on the products, services it deals in, and give it away free to the target audience. The charm of a free thing is hard to resist and chances are there that individuals are driven to your website.
Creating some own SEO tools can also help an individual to get backlinks.
Submitting regular posts on the blog page, discussing the products and services, their features and adding new posts regarding recent updates can also help.
Reviews can be bought online on pay-per-basis.
Articles can also be submitted to article directories for free.
It is better to hire efficient writers for posting premium quality content on the website.
Reviewing stuff on Amazon and leaving a link to the company's website at the end will also help.
It is extremely important for any website or blog/site to have a steady traffic directed at their web page that is achieved by these quality backlinks.
A large number of people are still unaware of the concept of get backlinks. A backlink acts a vote in favor of the site. Just as all the votes are equal, similarly backlinks hold equal importance as well. However being able to gather a large number of healthy backlinks is a tough call, which requires sufficient amount of effort and clever online advertising. However, there are some tips available, which is utilized to get backlinks for the website in a moment. These include:
Online companies can try to write an e-book on the products, services it deals in, and give it away free to the target audience. The charm of a free thing is hard to resist and chances are there that individuals are driven to your website.
Creating some own SEO tools can also help an individual to get backlinks.
Submitting regular posts on the blog page, discussing the products and services, their features and adding new posts regarding recent updates can also help.
Reviews can be bought online on pay-per-basis.
Articles can also be submitted to article directories for free.
It is better to hire efficient writers for posting premium quality content on the website.
Reviewing stuff on Amazon and leaving a link to the company's website at the end will also help.
It is extremely important for any website or blog/site to have a steady traffic directed at their web page that is achieved by these quality backlinks.
SEO And Making Backlinks With Blog Network
When you have a blog network, it can be very hard to rank because there are so many of them out there.But that doesn't stop people from trying. When a website is having trouble moving up in the ranks, the first thing they do is decide to use a little search engine optimization. Now they have to sit down and think about what is working and what isn't. When you are trying to rank better than everyone else you really have to analyze what is wrong and where improvements need to be made.
One way to optimize you site is to use backlinks. Backlinks are links that are coming into a website. There is no limit on how many backlinks that you can have. In fact, the more backlinks that you have can only help give users an idea that your site is an authority or is ranked due to importance. You may recognize the term backlink as inbound links, incoming links and inward links.
For those of you new to having your own website, the search engines use the backlinks and the quality of backlinks to help rank a website. If you are using blog network, then you want to have as many backlinks as you can. It is a dog eat dog world when it comes to ranking blogs, there are over 584,000,000 search results for the word blogs alone. How can you compete?
You should have an interested topic for your blogs, try to make them different than the others. Use as many backlinks as you possibly can. This will help out a lot especially if other bloggers are doing nothing to improve their site. The whole idea of having a website is to make sure that people are seeing it. If you are on page 10 of the search engine, it is going to hard for people to find you via natural traffic.
If you want to use as many backlinks as you can, keep in mind that Google does not scope out sites that are password protected or dynamic web pages. So be open as much as you can to the search engines. If you are using a type of software on your site, they be able to keep track of backlinks, so you can be aware of what is going on with your site at all times. Remember, things don't happen overnight. You have to have patience to work the search engines.
One way to optimize you site is to use backlinks. Backlinks are links that are coming into a website. There is no limit on how many backlinks that you can have. In fact, the more backlinks that you have can only help give users an idea that your site is an authority or is ranked due to importance. You may recognize the term backlink as inbound links, incoming links and inward links.
For those of you new to having your own website, the search engines use the backlinks and the quality of backlinks to help rank a website. If you are using blog network, then you want to have as many backlinks as you can. It is a dog eat dog world when it comes to ranking blogs, there are over 584,000,000 search results for the word blogs alone. How can you compete?
You should have an interested topic for your blogs, try to make them different than the others. Use as many backlinks as you possibly can. This will help out a lot especially if other bloggers are doing nothing to improve their site. The whole idea of having a website is to make sure that people are seeing it. If you are on page 10 of the search engine, it is going to hard for people to find you via natural traffic.
If you want to use as many backlinks as you can, keep in mind that Google does not scope out sites that are password protected or dynamic web pages. So be open as much as you can to the search engines. If you are using a type of software on your site, they be able to keep track of backlinks, so you can be aware of what is going on with your site at all times. Remember, things don't happen overnight. You have to have patience to work the search engines.
How to Use Directories and Backlinks to Get More Visitors to Your Site
One of the main ways that Google decides which sites are "better" or more relevant to a particular search than other sites is by the number and quality of incoming links the site has.
An incoming link is a link that takes a visitor from some other site into your site.
These links are usually called "backlinks", which is a horrible name, but since it's sort of the industry standard, we'll use it here.
The main idea is this. The more backlinks your site has, the more popular it must be. If people like your site, then it must be more relevant than similar sites for a particular search term. Which all means that Google will rank it higher.
It used to be only the number of backlinks that mattered.
Internet marketers quickly figured out they could game the system and just create sites full of links to other sites in order to rank those sites higher. Google fixed that with the idea of TrustRank-which basically means that links from "trusted" sites count more than links from any old where.
For instance, a link from a .gov site would be highly trusted. So would a link from an .edu site.
So now, it's not only the number of backlinks but their quality that matters. At the moment, Google still looks at links from many directories such as Yahoo!'s directory as "quality" links. So the benefit you get from listing your site in a directory is in getting the link from that directory.
You'll get more benefit from paid directories than from free directories. It's hard to measure this, but I'm of the opinion that links from free directories are next to worthless. I have seen some increase in traffic from some paid directories.
There is one paid directory that really will give you a boost in traffic and that's Yahoo!'s paid directory.
Yahoo!'s paid directory is not inexpensive. It costs about three hundred dollars per year. That's not for inclusion either! That's to have them look at your site and decide if they are going to include it.
If you're going to pay this much for a directory listing, then you'll want to hold off on monetizing your site before it gets listed on Yahoo!. As with all directories (or most directories), there seems to be a bias against commercial sites.
I have seen a fairly large increase in traffic when one of my site's gets listed on the Yahoo! directory. I don't think this is because of the direct traffic through Yahoo!, but because Google really values that link from Yahoo!'s directory to the site.
After being listed on the Yahoo! directory, I've noticed that Google ranks my site higher for several of the keyword phrases. Yet another clue to the SEO effect of Yahoo!'s listing.
Directories are great for increasing your page's rankings in the search results. So, they definitely need to be part of your off-site SEO strategy. In all honesty, however, there are other things you can do that will have even more impact.
An incoming link is a link that takes a visitor from some other site into your site.
These links are usually called "backlinks", which is a horrible name, but since it's sort of the industry standard, we'll use it here.
The main idea is this. The more backlinks your site has, the more popular it must be. If people like your site, then it must be more relevant than similar sites for a particular search term. Which all means that Google will rank it higher.
It used to be only the number of backlinks that mattered.
Internet marketers quickly figured out they could game the system and just create sites full of links to other sites in order to rank those sites higher. Google fixed that with the idea of TrustRank-which basically means that links from "trusted" sites count more than links from any old where.
For instance, a link from a .gov site would be highly trusted. So would a link from an .edu site.
So now, it's not only the number of backlinks but their quality that matters. At the moment, Google still looks at links from many directories such as Yahoo!'s directory as "quality" links. So the benefit you get from listing your site in a directory is in getting the link from that directory.
You'll get more benefit from paid directories than from free directories. It's hard to measure this, but I'm of the opinion that links from free directories are next to worthless. I have seen some increase in traffic from some paid directories.
There is one paid directory that really will give you a boost in traffic and that's Yahoo!'s paid directory.
Yahoo!'s paid directory is not inexpensive. It costs about three hundred dollars per year. That's not for inclusion either! That's to have them look at your site and decide if they are going to include it.
If you're going to pay this much for a directory listing, then you'll want to hold off on monetizing your site before it gets listed on Yahoo!. As with all directories (or most directories), there seems to be a bias against commercial sites.
I have seen a fairly large increase in traffic when one of my site's gets listed on the Yahoo! directory. I don't think this is because of the direct traffic through Yahoo!, but because Google really values that link from Yahoo!'s directory to the site.
After being listed on the Yahoo! directory, I've noticed that Google ranks my site higher for several of the keyword phrases. Yet another clue to the SEO effect of Yahoo!'s listing.
Directories are great for increasing your page's rankings in the search results. So, they definitely need to be part of your off-site SEO strategy. In all honesty, however, there are other things you can do that will have even more impact.
SEO Strategies For Higher Search Engine Result Rankings
The foundation to a successful search engine optimization (S.E.O) campaign is a well researched keyword plan. Being quick to implement changes, or not fully optimizing for a specific keyword can cost you a fortune in lost traffic. SEO requires you to have a lot of patience and careful planning for effective search engine results. Utilizing free websites and SEO tools like Alexa.com, Yahoo answers, Google Keyword Tool, and Google suggestions will save you alot time and a big head ache when trying to rank for a keyword.
Keywords are worthless without well written content. Only write new and original content, Not only will it help rank better, Search engines will penalize you if its not. The best way to optimize your content for a keywords is to write a compelling or catchy article with a balanced keyword density. Optimizing for only one or two keywords will get the most SEO value out of your article.
You can reinforce your content by using an article syndication. Write a press release about your site, Leave a backlink and use a keyword in the anchor text. This is a great way to get quick traffic and quick attention from the search-engines to your site.
Social bookmarking is a very effective tool in actively getting quality backlinks to your site. Social bookmarking sites like Digg and delicious get crawled every single day, Having your site bookmarked on these social bookmarking networks will also get your site cached and indexed, leveraging your SEO.
Ranking for a keyword is not a open and close job, but a ongoing project. A lot of things change, What may be true now may be irrelevant in the future, Search engines get smarter, People get smarter and search engine rankings are never permanent. Actively updating and optimizing your site helps natural traffic growth and to stay competitive and on top in search engine results.
Keywords are worthless without well written content. Only write new and original content, Not only will it help rank better, Search engines will penalize you if its not. The best way to optimize your content for a keywords is to write a compelling or catchy article with a balanced keyword density. Optimizing for only one or two keywords will get the most SEO value out of your article.
You can reinforce your content by using an article syndication. Write a press release about your site, Leave a backlink and use a keyword in the anchor text. This is a great way to get quick traffic and quick attention from the search-engines to your site.
Social bookmarking is a very effective tool in actively getting quality backlinks to your site. Social bookmarking sites like Digg and delicious get crawled every single day, Having your site bookmarked on these social bookmarking networks will also get your site cached and indexed, leveraging your SEO.
Ranking for a keyword is not a open and close job, but a ongoing project. A lot of things change, What may be true now may be irrelevant in the future, Search engines get smarter, People get smarter and search engine rankings are never permanent. Actively updating and optimizing your site helps natural traffic growth and to stay competitive and on top in search engine results.
My First Website - Off-Page SEO
After the website and individual pages are created you need to focus on promotion. Promotion is any activity that results in a link back to your website. Getting links at relevant places or authority sites is essential for high ranking. Links have two purposes. The first one is obvious--visitors can follow it to come to your site. But the second one is not so obvious--links are also a measure of page relevancy. They are used by search engines to determine which pages are more important then others.
Getting backlinks is not easy. You need to know few tricks but you also need to be patient. Website promotion is a long term project--the results will not be immediately visible. The best way to track the progress of promoting a website and to monitor the number of backlinks is to use a dedicated SEO software. However, you can still get the number of backlinks with the Yahoo's Site explorer utility. Site explorer lists all links for a website that are known to Yahoo. Usually this represents almost all backlinks for a specific website.
Natural Linking
This is the easiest way to get links. You don't have to do anything except having an interesting page. When people find something interesting on the web they create a link to it on their blog or at any place where other people may find it useful.
Blogs
Most blogs provide a possibility to comment articles where each comment can include a link. Blogs are the easiest way to get links but you should be careful. Do not comment just to get a link. Try to add some useful content to the page.
Forums
Forums also provide a way for discussion about various topics. Usually each user has a possibility to add a signature which may include a link. The same rules valid for blogs also apply here. Do not post useless messages just to get the link. Try to contribute to the discussion.
Articles
Articles provide a great way to promote any website. You have the possibility to write about almost any subject and you can also add links to your website. You can publish articles at many article directories. The only requirement is that you provide some original and useful content.
Unfortunately, there are two types of links. Many links in blogs and forums have the "nofollow" attribute. This property labels them to prevent from being followed by search engines. Another consequence of this attribute is that such links do not count for the PageRank calculation used by Google.
Getting backlinks is not easy. You need to know few tricks but you also need to be patient. Website promotion is a long term project--the results will not be immediately visible. The best way to track the progress of promoting a website and to monitor the number of backlinks is to use a dedicated SEO software. However, you can still get the number of backlinks with the Yahoo's Site explorer utility. Site explorer lists all links for a website that are known to Yahoo. Usually this represents almost all backlinks for a specific website.
Natural Linking
This is the easiest way to get links. You don't have to do anything except having an interesting page. When people find something interesting on the web they create a link to it on their blog or at any place where other people may find it useful.
Blogs
Most blogs provide a possibility to comment articles where each comment can include a link. Blogs are the easiest way to get links but you should be careful. Do not comment just to get a link. Try to add some useful content to the page.
Forums
Forums also provide a way for discussion about various topics. Usually each user has a possibility to add a signature which may include a link. The same rules valid for blogs also apply here. Do not post useless messages just to get the link. Try to contribute to the discussion.
Articles
Articles provide a great way to promote any website. You have the possibility to write about almost any subject and you can also add links to your website. You can publish articles at many article directories. The only requirement is that you provide some original and useful content.
Unfortunately, there are two types of links. Many links in blogs and forums have the "nofollow" attribute. This property labels them to prevent from being followed by search engines. Another consequence of this attribute is that such links do not count for the PageRank calculation used by Google.
SEO Tips on Backlinks - 7 Important Considerations For Your Website
Every serious Internet Marketer is focused and committed to increasing their page rank (on search engines) and thus improving their Search engine optimization (SEO). One of the most important tools used to achieve this is "backlinking"
Backlinks are links on other websites that are directed back to your website. The importance and popularity of your website is determined by how many website owners consider a link to your website, worthwhile. More backlinks equals more love from the search engines.
Google sets the standards for page ranks because they have the biggest market share of search engine traffic. However, Google is interested in 'quality" backlinks to your site. These quality back links would be backlinks from sites with similar content to yours.
This fact goes a far way in determining the success of your website and marketing efforts.
A search engine calculates the keyword relevancy for a site based on the percentage of related content found sites being linked. So, if you are writing about building a website and links to your site have nothing to do with building websites, they will not be considered relevant to your content and will lose page rank or be totally ignored by the search engine spiders.
There are several ways to achieve higher page ranks by backlinking but be careful to pay special attention to the following:
1. Avoid link farms (intentional interlinked pages designed to fool search engines that pages are more important than they really are) If your site is linked to such sites you will lose page rank or be ignored by the SE spiders completely. These offending sites usually use black-hat techniques to drive traffic; have many pages of outbound links; have no content on their pages.
2. Check on your links and monitor which sites are linking back to you. If all the links are outbound from your site and no reciprocal link is coming back to you, the sites on the other end of your out bound links, is getting all the traffic and page rank. Your site will be considered a dud.
3. Focus on your target audience and link to sites that have related content.
4. Do not link to sites that have a zero page rank.
5. Avoid sites that do not have their home page linked to their link pages. (search engines ignore link pages generally.)
6. Provide HTML code for your links so that they can be copied and pasted on their link page.
7. Visit websites with high ranking pages in your niche and get in touch with the site owner. A webmaster will more quickly link to you when he/she sees that you visited his/her page and the benefits his visitors would derive by linking to you.
The above techniques, when applied should go a far way in building a reputation for you and your website and will create for you a huge targeted following, for FREE!
Backlinks are links on other websites that are directed back to your website. The importance and popularity of your website is determined by how many website owners consider a link to your website, worthwhile. More backlinks equals more love from the search engines.
Google sets the standards for page ranks because they have the biggest market share of search engine traffic. However, Google is interested in 'quality" backlinks to your site. These quality back links would be backlinks from sites with similar content to yours.
This fact goes a far way in determining the success of your website and marketing efforts.
A search engine calculates the keyword relevancy for a site based on the percentage of related content found sites being linked. So, if you are writing about building a website and links to your site have nothing to do with building websites, they will not be considered relevant to your content and will lose page rank or be totally ignored by the search engine spiders.
There are several ways to achieve higher page ranks by backlinking but be careful to pay special attention to the following:
1. Avoid link farms (intentional interlinked pages designed to fool search engines that pages are more important than they really are) If your site is linked to such sites you will lose page rank or be ignored by the SE spiders completely. These offending sites usually use black-hat techniques to drive traffic; have many pages of outbound links; have no content on their pages.
2. Check on your links and monitor which sites are linking back to you. If all the links are outbound from your site and no reciprocal link is coming back to you, the sites on the other end of your out bound links, is getting all the traffic and page rank. Your site will be considered a dud.
3. Focus on your target audience and link to sites that have related content.
4. Do not link to sites that have a zero page rank.
5. Avoid sites that do not have their home page linked to their link pages. (search engines ignore link pages generally.)
6. Provide HTML code for your links so that they can be copied and pasted on their link page.
7. Visit websites with high ranking pages in your niche and get in touch with the site owner. A webmaster will more quickly link to you when he/she sees that you visited his/her page and the benefits his visitors would derive by linking to you.
The above techniques, when applied should go a far way in building a reputation for you and your website and will create for you a huge targeted following, for FREE!
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