I've read a couple of sales letters and ebooks recently saying that they know an SEO technique wherein you can be ranked #1 on Google without any backlinks.
Of course we can assume those products did very well in terms of sales. Backlinking is the single hardest, effort-intensive, and unpredictable parts of SEO. And who wants to go through all that effort right?
Although I believe the product owner made so much money I doubt that he didn't receive lots of refunds as well. As for the current SEO technology, search engines rely heavily on backlinks to rank websites. There's no technique around that.
SEO and backlinks are married to each other. Here're the reasons why SEO would always include backlinks.
1) Without backlinks, we are back to the stone age of SEO. That means whoever stuffs the most keywords on their page gets the top rank in the search engines. We all know how that turned out.
2) Backlinks is the only component a web-owner can't control. That was the intention at least - the idea behind backlinks is OTHER websites voting for your website as relevant. Although with the advent of social networks, forum sig features, blog comment features, and others more, web-owners simple "vote" for themselves.
3) Google claims to evaluate 200+ factors when deciding the rankings of websites for keywords. I doubt that off-page optimization (backlinking) doesn't involve half of those factors. I mean, there's only so much you can evaluate when it comes to on-page factors right?
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