What Are Backlinks, Quality and SEO Backlinks and How Do They Benefit Your Website

Backlinks are incoming links (inbound links) from other websites to your website or webpage. Linking to other sites is not an incoming link to you. They are important in determining the pagerank of your website or webpage.

The number of backlinks coming into a website indicates the popularity and importance of the site. As someone performs a search query, some search engines, specifically Google, will give higher pagerank to websites that have a high number of quality inbound links because they consider those sites to be more relevant than others.

Quality backlinks are inbound links from other websites whose content is related to the content of your website or webpage. Inbound links from sites that have unrelated content are considered less relevant by the search engines.

Search engines don't only consider the number of backlinks, but the quality of the inbound links to a website or webpage. Therefore, your goal is not only to get a good number of inbound links, but to concentrate on the quality of the links.

For example, if your webpage is about rescuing dogs, then you want a backlink from a webpage about dogs, not from a webpage about cars. The more relevant the site is that is linking back to your webpage, the better the quality of the backlink.

It is extremely important that your website obtain quality backlinks naturally, which means the links are built slowly over time.

SEO backlinks are incoming links to a website or webpage with keywords in the link title (anchor text). When a link includes a keyword into the text of the hyperlink, it is considered a quality anchor text or SEO backlink. SEO backlinks are important to rank high in organic search engine, mostly Google.

It is best not to use words like "click here' in your hyperlink, for it most likely doesn't relate to your website content. But, using the words "Please visit our care page to learn how to transition your rescue dog to a new home" is much better way to utilize a hyperlink.

It is recommended that you review those backlinks coming into your website, periodically, to ensure that the website is still active and that there are no broken links.