Every serious Internet Marketer is focused and committed to increasing their page rank (on search engines) and thus improving their Search engine optimization (SEO). One of the most important tools used to achieve this is "backlinking"
Backlinks are links on other websites that are directed back to your website. The importance and popularity of your website is determined by how many website owners consider a link to your website, worthwhile. More backlinks equals more love from the search engines.
Google sets the standards for page ranks because they have the biggest market share of search engine traffic. However, Google is interested in 'quality" backlinks to your site. These quality back links would be backlinks from sites with similar content to yours.
This fact goes a far way in determining the success of your website and marketing efforts.
A search engine calculates the keyword relevancy for a site based on the percentage of related content found sites being linked. So, if you are writing about building a website and links to your site have nothing to do with building websites, they will not be considered relevant to your content and will lose page rank or be totally ignored by the search engine spiders.
There are several ways to achieve higher page ranks by backlinking but be careful to pay special attention to the following:
1. Avoid link farms (intentional interlinked pages designed to fool search engines that pages are more important than they really are) If your site is linked to such sites you will lose page rank or be ignored by the SE spiders completely. These offending sites usually use black-hat techniques to drive traffic; have many pages of outbound links; have no content on their pages.
2. Check on your links and monitor which sites are linking back to you. If all the links are outbound from your site and no reciprocal link is coming back to you, the sites on the other end of your out bound links, is getting all the traffic and page rank. Your site will be considered a dud.
3. Focus on your target audience and link to sites that have related content.
4. Do not link to sites that have a zero page rank.
5. Avoid sites that do not have their home page linked to their link pages. (search engines ignore link pages generally.)
6. Provide HTML code for your links so that they can be copied and pasted on their link page.
7. Visit websites with high ranking pages in your niche and get in touch with the site owner. A webmaster will more quickly link to you when he/she sees that you visited his/her page and the benefits his visitors would derive by linking to you.
The above techniques, when applied should go a far way in building a reputation for you and your website and will create for you a huge targeted following, for FREE!
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