Backlinks
These are the legendary gold dust that everyone wants for their website. All things being equal, the more the better. But a word of warning, be careful that you obtain links from sites that are relevant to your business niche. A link from a website all about floristry, to your website all about dog food, just doesn't make much sense in the eyes of Google. Try to obtain links from dog owner websites, dog grooming websites, dog training websites - well, you know more about your niche than me, so you know what other niches surround your niche in your online neighbourhood.
If you're thinking of trying out one of the many schemes out there that allow you to sign up, pay your dollar(s) and purchase links from other websites then proceed with caution. Google knows all about link farms, paid links and link exchange websites. If you try any of these, then the likelihood is that sooner or later you'll be found out, and any benefit gained from those links will evaporate overnight. Better to put your efforts into links you know will not be scratched by the search engines at some point.
Try getting involved in online communities related to your niche, or making useful suggestions on blogs that are closely related to your area of expertise. Many of these online communities and forums are well respected by search engines due to the massive amount of original content they offer specifically related to their particular niche. Your backlinks from these web properties are likely to carry more weight, and have more longevity, than a paid-for link farm.
Backlinks take time, effort and patience, and of course it helps if you have great content on your own website that people like linking to.
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