If you have been wandering around for some time as an internet marketer, then you are bound to know about backlinks. But in reality no ordinary person actually knows about backlinks. So what is backlink? It is a link that direct to your website from another website. It comes in 2 types:
• The usual web format. For example: https:// zzzzz.com • As an anchor text backlinks. Anchor text is basically other text links that you can click without the web format.
Why do you need backlink?
Backlinks is useful to drive traffic to your site and boost your ranking in the search engine.
• Drive traffic
Since backlinks will link to your website, it is obvious that anybody who clicks it will go to your website and you get a visitor.
• Boost search engine ranking
This is mainly the objective of why internet marketers build backlinks. The more you have, the more important your website in the eyes of search engine. Just imagine this as if you find a lot of your friends, magazines, TV advertisement, and news recommending a certain movie. You will think that it is a good movie isn't it?
Will any link do for SEO backlinks?
While you will never know how a search engine works unless you work for the company, at least there are some hints given and with a bit of logic we can more or less determine what kind of links are effective for building backlinks. Here are few factors that will be useful in backlinks building:
• Quantity
Very straightforward, basically the more links you have the better it will be.
• Quality backlinks
So how to determine whether the link that we have is a quality backlinks or not? Again you will never know for sure, but there is an indicator called page rank (PR). It ranges from 0 to 10 and the higher the better. So if a website with a high PR has a link to your site then it will benefit your site greatly. Some even say that quality backlinks is more important than quantity only. Another way is to put your link on an authority websites. Authority websites is basically a website that is well established and has a huge influence.
• Anchor text backlinks
Anchor text backlinks helps if you want to rank for a specific keyword. Usually people will use the keyword for the text. Search engine will use the text as a hint of what your website is all about. So if the text and the website are related, search engine will find it relevant and give more credits to the website.
• Relevant text
The text here refers to the content around your link. So it is better to build backlinks to your website on another website that is relevant to yours. If yours is about golf, then putting a link on a lose weight website will not be relevant. Whether it will affect your site negatively if the link is not on the relevant site is still debated, but why takes the risk?
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